The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector
At 21, the US figure skater has got his eye on gold in Milan and is adding 100,000 new followers every 23 hours on his Instagram account
The rising popularity of caring for one’s body and health is a generational achievement. But alarm bells should go off when it becomes an all-consuming obsession
After getting burned out with dating apps, more people are building emotional connections based on shared cultural interests on platforms like Reddit or Instagram
Experts believe the real challenge lies in regulating the design and navigation features of apps in order to mitigate the negative health impacts on young people
The New York influencer Laurie Cooper goes viral on Instagram and TikTok for championing flirting in person, away from screens
A dozen hearings in Los Angeles are trying to determine whether platforms like Facebook aim to become addictive for young people — and whether that is a crime
Recent studies debunk the great neuroscientific myth of social networks and the maturity of gray matter
Jokes that are born and die on the internet have become soundbites that explain everything from the trivial to the profound
As a bride-to-be, I learned a lot about what I wanted, but especially what I didn’t
The writer and professor has spent years analyzing the evolution of audiences and information consumption. She’s not optimistic about the future
In a conversation with EL PAÍS, 10 young people between the ages of 16 and 26 describe their search for stability and security, in a country that they feel is increasingly hostile
Success is no longer the goal for young people starting out on their careers: many frequently move from company to company to find the one that best suits their needs and prioritize their personal lives
While the world is adapting to progress in gender equality and diversity, Trump advocates a return to a traditional model that emphasizes physical strength and the preeminence of the straight white male
Until recently, cheating meant having physical intimacy with another person, but not anymore. Today, mobile devices allow for an unprecedented kind of intimacy with others, while offering tons of explicit content. How does one reconcile this with having a partner?
The tradwife phenomenon has swept across social media but their husbands, who benefit most from their time in the kitchen, remain in the shadows
The young reporter, who left the enclave at the end of 2023, has published a diary recounting the first weeks of Israeli bombing, in which she reflects on fear, guilt, and the dehumanization of the victims
For years, Rosie Grant has visited cemeteries and followed the cooking instructions engraved on some places of eternal rest — and now, she published them in a book
Between nostalgia and the vertigo of the contemporary, the actress who played Jessa on ‘Girls’ narrates her own mystique, radiating indomitable charisma
The Spanish singer’s approach to religious imagery and her vindication of the convent connects her with other artists, filmmakers and writers who have long paid attention to the world of nuns
Monitoring carried out by two Brazilian research websites shows how, subtly, sexist discourses land on TikTok
The youngster shares videos about how to cope with ASD with his 1.2 million followers. An interview with soccer star Marc Cucurella has turned him into a major influencer
This stage of life, which should be full of opportunity, has become a period of uncertainty and struggle. Heightened mental health awareness, social media–driven anxiety, and poorer economic prospects than previous generations make it harder to plan a future. How can we turn things around?
The US subsidiary of the popular service, controlled by business figures close to Trump, is the final major platform to be drawn into the White House’s orbit
The investigation, in which Northeastern University also participated, reveals that the security features in the app do not match the company’s promises
The artist, 22, who took home two of the four awards for which she was nominated at the recent VMA Awards, describes herself as very hard-working, ambitious and ‘a bit clairvoyant’