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Earlier this month, CEO Bjørn Gulden announced the company would be selling a portion of the remaining inventory and donating some of the proceeds to social justice organizations
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The German sportswear brand said recipients will include the Anti-Defamation League, which fights antisemitism and other forms of discrimination, and the Philonise & Keeta Floyd Institute for Social Change
The fate of $1.3 billion worth of unsold stock is weighing on the German sportswear company as it tries to engineer a turnaround from the loss of the lucrative sneaker line and the continued fallout over its former ties to Ye
The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015
