Elliott Hill came out of retirement to revive the company. Twenty months later, investors are realizing the turnaround will take years amid mounting competition
The executive will take over the athletic apparel brand Lululemon, which is in crisis and at odds with its own founder
The Ethiopian athlete broke the symbolic barrier of the 42.195-kilometer race, but only Sebastian Sawe, the winner in London, will go down in the annals of sport
In recent years, wearing football shirts in everyday life has become a point of pride, even if it leaves your wallet trembling
The sports outfit that the Venezuelan leader was wearing at the time of his capture has become news and a source of satirical material repeated to the point of nausea
Experts warn of the challenges in protecting copyright over these AI-generated characters, which have become a significant commercial phenomenon
From an evolutionary anthropological perspective, human beings have adapted to be able to run and work out without shoes, and biomechanics show the practice can be beneficial if adopted gradually
Court documents reveal at least 10 heists in the last two years on the California-Arizona route
Although the dynamics of extracting symbols from Indigenous peoples are now much more subtle, experts from these communities warn that the root is the same: power relations
Technology, banking, and oil companies are the biggest beneficiaries of Trump’s policies, in contrast to renewable energy and labor-intensive companies
Inoxtag, a 22-year-old who lived his life online before announcing he would attempt the world’s highest peak, has garnered more than 34 million views with a documentary that covers his journey to the summit
EL PAÍS visited the LeBron James Innovation Center at Nike’s global headquarters in Oregon. Scientists and designers explain how they have placed the voices of female athletes at the center of their work
The decision by Nike to change the color of the St. George’s Cross has even prompted the prime minister and the man who is favored to succeed him to make their displeasure known
Four universities received big gifts last year, along with four scientific research institutes and a health-care system
The winner of 15 majors and the giant company have left one of sports’ biggest and most iconic sponsorship deals in history up in the air
The fever for overpriced sports footwear has subsided. Buyers are moving away from the most iconic models and, although sales have not dwindled, the second-hand market has begun to deflate
They were the fashionable sneakers among young Spaniards in the 1980s, but the rise of giant American brands changed the game by the 1990s. Today, these Spanish shoes have been revived, thanks to company leadership diversifying product lines and taking advantage of nostalgia marketing
This technology, which combines real-world images with computer-generated ones, is being used on numerous applications in industries such as fashion
She saved a penalty in the final, which Spain won 1-0, and was named the best goalkeeper of the tournament.
With “tweets,” Twitter accomplished in just a few years something few companies have done in a lifetime: It became a verb and implanted itself into the lexicon of America and the world
Directed by Ben Affleck, the new film ‘Air’ tells the story of the brand’s efforts to sign the promising young basketball player, giving rise to a partnership that altered the course of sportswear and produced a multibillion-dollar industry
This is the beginning in a long story that’s still being told after more than 30 pairs of shoes and billions of dollars in revenue
Arizona-based VIP Products has been selling its Bad Spaniels toy since 2014
The program kicks off next week in Los Angeles with 18 players, including Kansas City Chiefs guard Trey Smith
The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015
