The fever for overpriced sports footwear has subsided. Buyers are moving away from the most iconic models and, although sales have not dwindled, the second-hand market has begun to deflate
The Puerto Rican artist is adored by pop stars such as Shakira and Rosalía, has 12 Grammys and is the most-viewed musician on YouTube. But he insists that he leads a family life far from that of a ‘rockstar’
Directed by Ben Affleck, the new film ‘Air’ tells the story of the brand’s efforts to sign the promising young basketball player, giving rise to a partnership that altered the course of sportswear and produced a multibillion-dollar industry
The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015