The decline of the sneaker as the shoe par excellence represents an earthquake in the business model of giant urban fashion brands. But it’s also an opportunity to reclaim and modernize other footwear models, such as moccasins
There’s something subversive about an adult man in short pants: too sexy, too childish, too sporty. And yet, looks on Paul Mescal, Jacob Elordi and Pedro Pascal, among others, are proof that we’re in a golden age of shorts
The German designer doesn’t follow or start trends, but rather, responds to luxury’s most ostentatious desires and along the way, has attracted devotees like Cristiano Ronaldo and Floyd Mayweather
This ancient jewelry technique worn by millionaires and mafiosi hit the streets thanks to rappers and was eventually copied by pop stars. Popularized by Madonna, Rosalía and Kanye West, they’re now available to anyone willing to pay a couple hundred dollars
During the Super Bowl, the rapper used a video recorded on his cell phone to announce that all his clothes can be purchased at the discounted price of $20, an image far removed from his brand’s erstwhile limited access
The classic Old Spice eau de cologne was discontinued after 86 years, leaving many loyalists without an essential facet of how we present ourselves to the world: our fragrance
Brands like Miu Miu and The Row are bringing back a shoe that, since its conception, has been associated with rich people on yachts, or people who dream of being rich and having a yacht
The fever for overpriced sports footwear has subsided. Buyers are moving away from the most iconic models and, although sales have not dwindled, the second-hand market has begun to deflate
The Puerto Rican artist is adored by pop stars such as Shakira and Rosalía, has 12 Grammys and is the most-viewed musician on YouTube. But he insists that he leads a family life far from that of a ‘rockstar’
Directed by Ben Affleck, the new film ‘Air’ tells the story of the brand’s efforts to sign the promising young basketball player, giving rise to a partnership that altered the course of sportswear and produced a multibillion-dollar industry
The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015