Social media is full of small brands making sweatshirts and t-shirts that mix urban aesthetics with biblical messages. EL PAÍS analyzes a phenomenon that has been plugged for years by some global celebrities and has now caught on among Gen Z
On the occasion of the 40th anniversary of the MTV awards, we review the incidents that elevated artists such as Madonna, Britney Spears, and Lady Gaga to the peak of pop stardom
The American rapper includes a chorus of Inter Milan ‘ultras’ in his album ‘Vultures 1,′ just as the Spanish recording artist did with Celta fans in his song ‘Oliveira Dos Cen Anos’. The two musicians also created similar crests for their respective album covers
The company had 1.2 billion euros ($1.3 billion) worth of popular Yeezy sneakers piled up in warehouses after it broke off its partnership with Ye in October 2022 over his antisemitic and other offensive comments on social media and in interviews
This ancient jewelry technique worn by millionaires and mafiosi hit the streets thanks to rappers and was eventually copied by pop stars. Popularized by Madonna, Rosalía and Kanye West, they’re now available to anyone willing to pay a couple hundred dollars
During the Super Bowl, the rapper used a video recorded on his cell phone to announce that all his clothes can be purchased at the discounted price of $20, an image far removed from his brand’s erstwhile limited access
The young, openly gay rapper, once again uses scandal as a promotional tool with ‘J Christ,’ his new single
The statement arrives less than two weeks after Ye went on an antisemitic rant in Las Vegas while promoting his upcoming album ‘Vultures,’ due out Jan. 12
Brands like Miu Miu and The Row are bringing back a shoe that, since its conception, has been associated with rich people on yachts, or people who dream of being rich and having a yacht
The fever for overpriced sports footwear has subsided. Buyers are moving away from the most iconic models and, although sales have not dwindled, the second-hand market has begun to deflate
In today’s era of spectacle and entertainment, a new commercial approach reflects a new focus on profitability
The rapper got married last December in a private ceremony in Silicon Valley with the designer, who works for Yeezy, his sports brand
The creator was recently in Florence as the guest designer of the 104th edition of Pitti Immagine Uomo, the largest men’s fashion fair in the world
Ye’s antisemitic and other offensive comments led the company to end the partnership in October
It is no longer surprising to see male designers, actors, pop stars and other pop culture personalities appear in public wearing skirts
A friend of designer Rick Owens who collaborates with artists like Charli XCX, Boys Noize and Oliver Tree, the trap artist and provocateur is turning heads in the fashion world with his bizarre and outrageous performances
Experts talk about society’s tendency to make women responsible for what their male companions do or say wrong
Earlier this month, CEO Bjørn Gulden announced the company would be selling a portion of the remaining inventory and donating some of the proceeds to social justice organizations
The German sportswear brand said recipients will include the Anti-Defamation League, which fights antisemitism and other forms of discrimination, and the Philonise & Keeta Floyd Institute for Social Change
The fate of $1.3 billion worth of unsold stock is weighing on the German sportswear company as it tries to engineer a turnaround from the loss of the lucrative sneaker line and the continued fallout over its former ties to Ye
The famous Caribbean adage, ‘without sugar, there is no country,’ is quickly becoming the reality on an island that faces shortages, emigration, and isolation
The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015
White supremacists are gaining ground in the right-wing political party, thanks to Donald Trump and Elon Musk
Lying somewhere between laziness and nihilism, the concept celebrates our right to be slovenly in an increasingly goal-oriented world
The rapper had published an image of a Nazi Swastika merged with the Star of David and praised Hitler on ‘Infowars’
The former Destiny’s Child singer has nine nods, while Kendrick Lamar has been nominated in eight categories for his first album in five years
The conservative pundit is a fierce critic of the BLM movement, which she accuses of profiteering from the racial justice protest. She also wore a ‘White Lives Matter’ T-shirt at the Yeezy fashion show
