Social media is full of small brands making sweatshirts and t-shirts that mix urban aesthetics with biblical messages. EL PAÍS analyzes a phenomenon that has been plugged for years by some global celebrities and has now caught on among Gen Z
On social media, dozens of young people are showing off imitation luxury bags they bought via different digital platforms — and they have no problem admitting they’re not the real deal
Many celebrities needed assistants just to climb the stairs, and many others could not sit down to dinner. The most glamorous event in the world, the one that celebrates ‘fashion for fashion’s sake’, shows how we have retreated towards archaic and, at times, oppressive fashion
After several years of complaints piling up, the adolescent girls’ must-have label features in an HBO documentary which reveals the sordid practices of its owner, the elusive Stephan Marsan
She’s one of the few women at the helm of a major brand and, unlike other designers, has the privilege of being able to take her time and even eschew public appearances, preferring to let the clothes speak for themselves
He’s been working towards responsible consumption for 10 years. Al Gore’s foundation gave him a prize for it. Now, he’s embarking on a new fight against the dictatorship of the new
A lover of uniforms and of garments that tell stories, the designer has been building a unique, inimitable discourse for two decades
Every year, the most influential managers, activists and gurus in the fashion industry come to the BoF VOICES forum. This year, they gathered in a private complex in the United Kingdom, where they discussed how AI is transforming consumption, advertising, creative processes and the role of the designer
The huge demand for this wool has wreaked havoc on Mongolia’s soil, put dozens of communities out of work and sparked a battle between large companies for suppliers. Not all cashmere is good quality and not all brands that offer it are honest about the source
A quick review of resale platforms such as Vinted, Ebay, or Grailed is enough to discover the market for branded paper bags. The trend is to laminate them so that they do not get damaged
Luxury buyers are becoming younger thanks to social media, installment payments and resale platforms; they devour classic and exclusive articles whose greatest appeal is the fact that they are expensive
Many luxury brands are betting everything on a single shade, an old strategy that today takes on a new meaning
The Design Museum opens ‘Rebel: 30 Years of London Fashion,’ bringing together some of today’s great designers who participated in the program that launched their careers. The exhibit seeks to explain how the narrative of irreverent ‘British’ fashion was created and what makes it different from the rest
The viral story of Margiela’s Tabi shoes has shown that small brands like Ann Demeulemeester, Rick Owens and Yamamoto, once known only to a few fashion aficionados (and the very few wealthy people who wore them to distinguish themselves from everyone else), have become very popular among all audiences. But how did niche (and ugly) fashion become today’s object of mass appeal?
A champion of craftsmanship and sustainability, the fashion creator made her brand a global success without having to compromise her values
The garment just turned 150 years old. This is how the clothing company works and innovates at their San Francisco headquarters, with an ever-changing take on the cowboy style
The trend of everyday comfort is not just a result of the pandemic. Social and economic factors have caused athleisure to overtake traditional dress codes
In addition to designing computer-animated characters out of its California headquarters, the clothes they wear also have to be made. EL PAÍS visited Pixar Animation Studios to discover the unknown work of digital tailors
After more than 40 years in the premium denim market, the brand is reinventing itself by innovating the production process
There are more millionaires from different generations and more millionaires who engage in conspicuous consumption. That means that in these uncertain times, a sector of the population is willing to spend a lot of money on a product just because it is expensive
Hip-hop is turning 50. The culture that invented a distinctive street esthetic wasn’t recognized by the fashion world for decades. Now it faces the danger of forgetting its origins
Many companies are guilty of ‘greenwashing,’ the act or practice of making a product, policy, or activity appear to be more environmentally friendly than it actually is
The Italian brand’s fall-winter collection is an homage to the exuberance and sensuality of the nineties. “Streetwear is over. We need something elevated and powerful,” the company’s creative director announces
Unbelievably, amid inflation and scarcity during the global pandemic, as the wealthy have increased their fortunes while the poor have become much poorer, the world wants to emulate their style
At London Fashion Week, designers combined avant-garde and realism, rebellion and entrepreneurial drive, amid a crisis in the textile industry
With over 300,000 followers on Instagram and half a million on TikTok, he shoots weekly videos of himself cutting up and burning iconic bags to see if the quality of the materials justifies the price
The founder of ‘Dazed’ is said to be the coolest man in England. He has made a living for 30 years by writing about alternative culture