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Barbie heads, in the doll's styling room to prepare their 'looks' for their social media profiles, at Mattel's offices in El Segundo, California, in February 2024.
Barbie

Barbie turns 65, but she’s not retiring: EL PAÍS spent a day in her domain, the Mattel offices where she was created

María Porcel|El Segundo (California)|

With more than one billion units sold worldwide — and even after the movie’s success last summer — the doll is farther away from retirement than ever. A walk through the California facilities where she is mass-produced and a conversation with the person in charge demonstrates that Barbie isn’t going away anytime soon

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