
What is media impact value, the algorithm the fashion industry is fixated on
The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector

The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector

In a narcissistic twist, society’s benefactors broadcast that they are as generous as they are powerful, getting their names associated with culturally relevant institutions in exchange for cash

Artificial intelligence is emerging as the ultimate force transforming the fashion industry — both as a business tool and a vehicle for artistic expression

Their massive intergenerational reach, influence on social media and uncontroversial attitude have turned sports figures into gold for exclusive brands. That’s even more true in years when the Olympics take place, as in 2024

A symbol of feminine elegance, the French couture house has succumbed to men’s claims on its legacy, the last luxury that resisted them. The brand does not market a male fashion collection, but its true believers have no qualms about buying the women’s collection

Models, singers and actresses have turned dinnertime into the new runway, in what seems an unusual alliance between celebrities, fashion and paparazzi

Although the segment accounts for almost half the market, the industry still has communication issues when it comes to winning over this demographic

The duo who have defined fashion and celebrity culture for a decade now present ‘Unveiled,’ their most ambitious creative project to date and a double visual pirouette that includes an exhibition and a book

In today’s era of spectacle and entertainment, a new commercial approach reflects a new focus on profitability

Entertainment platforms have become high-end brands’ favorite source of spokesmodels. Companies find performers from successful shows to be the perfect way to raise their visibility and win over younger consumers, who demand diversity and inclusion

The rivalry between the creative director of Balenciaga and the creative director of Vetements goes back a long way, but something smells like strategy. Could it all be a calculated maneuver to bring the former back under the spotlight?

They appeared two decades ago, hydrated, perfumed, waxed and toned. Then they disappeared, swept away by the new masculinities. But they left their mark

The ‘indie sleaze’ esthetic — made trendy by problematic icons such as Pete Doherty — returns to film, music, and festivals. However, this time around, the style comes with a warning about not repeating the poor ethics that seem to accompany it

The creator was recently in Florence as the guest designer of the 104th edition of Pitti Immagine Uomo, the largest men’s fashion fair in the world

The quintessential feminine accessory has replaced sneakers as a masculine fashion fad, although they have been around for a while

Aging is no longer a taboo in the fashion world, but doesn’t mean that ageism is a thing of the past

Cartier’s historic flagship store has reopened after two and a half years of renovations

With his sendups of fashion shows, Shaheel Shermont Flair is TikTok’s star du jour. However, it’s worth going beyond the layers of the racialized and gay content creator’s mockery and irony to get at the real meaning of his creative expression, which is now going viral

Spanish actress Elsa Pataky says she’s no longer as involved in film as she’d like