Nike

From an evolutionary anthropological perspective, human beings have adapted to be able to run and work out without shoes, and biomechanics show the practice can be beneficial if adopted gradually

Court documents reveal at least 10 heists in the last two years on the California-Arizona route

Although the dynamics of extracting symbols from Indigenous peoples are now much more subtle, experts from these communities warn that the root is the same: power relations

Technology, banking, and oil companies are the biggest beneficiaries of Trump’s policies, in contrast to renewable energy and labor-intensive companies

Inoxtag, a 22-year-old who lived his life online before announcing he would attempt the world’s highest peak, has garnered more than 34 million views with a documentary that covers his journey to the summit

EL PAÍS visited the LeBron James Innovation Center at Nike’s global headquarters in Oregon. Scientists and designers explain how they have placed the voices of female athletes at the center of their work

The decision by Nike to change the color of the St. George’s Cross has even prompted the prime minister and the man who is favored to succeed him to make their displeasure known

Four universities received big gifts last year, along with four scientific research institutes and a health-care system

The winner of 15 majors and the giant company have left one of sports’ biggest and most iconic sponsorship deals in history up in the air

The fever for overpriced sports footwear has subsided. Buyers are moving away from the most iconic models and, although sales have not dwindled, the second-hand market has begun to deflate

They were the fashionable sneakers among young Spaniards in the 1980s, but the rise of giant American brands changed the game by the 1990s. Today, these Spanish shoes have been revived, thanks to company leadership diversifying product lines and taking advantage of nostalgia marketing

This technology, which combines real-world images with computer-generated ones, is being used on numerous applications in industries such as fashion

With “tweets,” Twitter accomplished in just a few years something few companies have done in a lifetime: It became a verb and implanted itself into the lexicon of America and the world

Directed by Ben Affleck, the new film ‘Air’ tells the story of the brand’s efforts to sign the promising young basketball player, giving rise to a partnership that altered the course of sportswear and produced a multibillion-dollar industry

This is the beginning in a long story that’s still being told after more than 30 pairs of shoes and billions of dollars in revenue

Arizona-based VIP Products has been selling its Bad Spaniels toy since 2014

The program kicks off next week in Los Angeles with 18 players, including Kansas City Chiefs guard Trey Smith

The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015