How the White House is shaking up stock market values
Technology, banking, and oil companies are the biggest beneficiaries of Trump’s policies, in contrast to renewable energy and labor-intensive companies
The story of the YouTuber who climbed Everest and divided French society
Inoxtag, a 22-year-old who lived his life online before announcing he would attempt the world’s highest peak, has garnered more than 34 million views with a documentary that covers his journey to the summit
Why Nike consulted women first when it started designing new sneakers
EL PAÍS visited the LeBron James Innovation Center at Nike’s global headquarters in Oregon. Scientists and designers explain how they have placed the voices of female athletes at the center of their work
Nike’s new England men’s soccer shirt is causing a stir with its recolored flag
The decision by Nike to change the color of the St. George’s Cross has even prompted the prime minister and the man who is favored to succeed him to make their displeasure known
Warren Buffett, James Simons and Phil Knight are among the top charity donors of 2023
AP|
Four universities received big gifts last year, along with four scientific research institutes and a health-care system
Tiger Woods and Nike: A $500 million empire spanning 27 years
The winner of 15 majors and the giant company have left one of sports’ biggest and most iconic sponsorship deals in history up in the air
‘Spending $850 on sneakers was unsustainable’: Has the sneaker bubble finally burst?
The fever for overpriced sports footwear has subsided. Buyers are moving away from the most iconic models and, although sales have not dwindled, the second-hand market has begun to deflate
The Spanish sneakers versus the Yankee giants: how Paredes or J’Hayber resisted the power of Nike and Adidas
Enrique Rey|Murcia|
They were the fashionable sneakers among young Spaniards in the 1980s, but the rise of giant American brands changed the game by the 1990s. Today, these Spanish shoes have been revived, thanks to company leadership diversifying product lines and taking advantage of nostalgia marketing
I designed my own sneakers and ‘tried them on’ before buying them: How augmented reality works
This technology, which combines real-world images with computer-generated ones, is being used on numerous applications in industries such as fashion
Nike to sell replicas of England goalkeeper Mary Earps’ jersey after facing backlash in UK
She saved a penalty in the final, which Spain won 1-0, and was named the best goalkeeper of the tournament.
Elon Musk wants to turn tweets into ‘X’s’. But changing language is not quite so simple
With “tweets,” Twitter accomplished in just a few years something few companies have done in a lifetime: It became a verb and implanted itself into the lexicon of America and the world
The day Michael Jordan’s mother changed Nike’s history forever: ‘Even if you don’t like it, you’re going to listen to them’
Directed by Ben Affleck, the new film ‘Air’ tells the story of the brand’s efforts to sign the promising young basketball player, giving rise to a partnership that altered the course of sportswear and produced a multibillion-dollar industry
The real story behind the iconic Air Jordans
This is the beginning in a long story that’s still being told after more than 30 pairs of shoes and billions of dollars in revenue
Supreme Court chews on Jack Daniel’s dog toy dispute
Arizona-based VIP Products has been selling its Bad Spaniels toy since 2014
NFL launches professional development program for players
The program kicks off next week in Los Angeles with 18 players, including Kansas City Chiefs guard Trey Smith
After the fall of Kanye West, Adidas is trying to figure out what to do with $1.2 billion in unsellable products
The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015