Inoxtag, a 22-year-old who lived his life online before announcing he would attempt the world’s highest peak, has garnered more than 34 million views with a documentary that covers his journey to the summit
EL PAÍS visited the LeBron James Innovation Center at Nike’s global headquarters in Oregon. Scientists and designers explain how they have placed the voices of female athletes at the center of their work
The decision by Nike to change the color of the St. George’s Cross has even prompted the prime minister and the man who is favored to succeed him to make their displeasure known
Four universities received big gifts last year, along with four scientific research institutes and a health-care system
The winner of 15 majors and the giant company have left one of sports’ biggest and most iconic sponsorship deals in history up in the air
The fever for overpriced sports footwear has subsided. Buyers are moving away from the most iconic models and, although sales have not dwindled, the second-hand market has begun to deflate
They were the fashionable sneakers among young Spaniards in the 1980s, but the rise of giant American brands changed the game by the 1990s. Today, these Spanish shoes have been revived, thanks to company leadership diversifying product lines and taking advantage of nostalgia marketing
This technology, which combines real-world images with computer-generated ones, is being used on numerous applications in industries such as fashion
She saved a penalty in the final, which Spain won 1-0, and was named the best goalkeeper of the tournament.
With “tweets,” Twitter accomplished in just a few years something few companies have done in a lifetime: It became a verb and implanted itself into the lexicon of America and the world
Directed by Ben Affleck, the new film ‘Air’ tells the story of the brand’s efforts to sign the promising young basketball player, giving rise to a partnership that altered the course of sportswear and produced a multibillion-dollar industry
This is the beginning in a long story that’s still being told after more than 30 pairs of shoes and billions of dollars in revenue
Arizona-based VIP Products has been selling its Bad Spaniels toy since 2014
The program kicks off next week in Los Angeles with 18 players, including Kansas City Chiefs guard Trey Smith
The rupture between the sports company and the musician has ended a golden age for ‘streetwear’ culture. The business is now facing a dilemma regarding what will happen to Yeezy, the Kanye-owned brand they have been promoting since 2015
