What is media impact value, the algorithm the fashion industry is fixated on
The predictive model that quantifies and puts a price on marketing and public‑relations actions is transforming the sector
Paris returns to the epicenter of artistic luxury: ‘It is once again the art capital it was in the early 20th century’
The Cartier Foundation and Art Basel Paris illustrate the growing influence of private initiative in the French capital’s cultural scene. The trend is at once revitalizing the industry and threatening the role of the public sector
Wendy Guerra: ‘This book touches on very serious wounds about Cuba. And in its language, never has one of my novels been so Cuban’
The author talks to EL PAÍS about ‘La costurera de Chanel,’ an intimate story that unravels the political and social threads woven into the history of haute couture
‘Recession blonde’: The trendy style that says more about your finances than about your hair
Economic uncertainty is driving the latest hair color trend: a new, low-maintenance blonde that requires fewer touch-ups at the salon
The latest male subversion: Wearing Chanel womenswear
A symbol of feminine elegance, the French couture house has succumbed to men’s claims on its legacy, the last luxury that resisted them. The brand does not market a male fashion collection, but its true believers have no qualms about buying the women’s collection
The unexpected phenomenon of reselling paper bags from big labels
A quick review of resale platforms such as Vinted, Ebay, or Grailed is enough to discover the market for branded paper bags. The trend is to laminate them so that they do not get damaged
The problem of fashion for women over 50
Although the segment accounts for almost half the market, the industry still has communication issues when it comes to winning over this demographic
How is a cream worth $50 different from another one worth more than $500? Marketing is not the only thing
Olga Tarín Checa|
Years of research, exclusive patents, and the use of scarce raw materials increase the price of creams that promise to reach the deepest layers of the dermis with greater power and effectiveness. We compare the real differences between ‘premium’ products and other much more affordable ones
Paris debates what to wear in a heating world
The lightness of Louis Vuitton’s show, Chanel’s summery styles and Miu Miu’s climate reflections bring fashion week to an end
How to tell a ‘superfake’ handbag from the real deal
The shady market of knockoff designer bags has left the streets and become extremely sophisticated. Meanwhile, luxury brands are investing in technology to make their products more and more difficult to imitate
Everyone is wearing sweatshirts and leggings: Why sportswear is taking over
The trend of everyday comfort is not just a result of the pandemic. Social and economic factors have caused athleisure to overtake traditional dress codes
Deciphering Karl Lagerfeld after his death: The mysteries of a unique and complicated personality
MARÍA D. VALDERRAMA|
Many unknowns continue to shroud the figure of the German designer. Now, the questions that surround him are providing fodder for movies and series, as well as an exhibition that seeks to extol his understated artistic side
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