Short and simple: Madrid’s Sol Metro station regains its original name
Three-year sponsorship deal that saw the stop renamed “Vodafone Sol” has come to an end
For the last three of its 97-years, Madrid’s iconic Sol Metro station has borne the prefix Vodafone, but as of today the busy transit point in the heart of the Spanish capital regains its original name.
On Tuesday evening, after the contract with the UK cellphone company expired, workers began replacing the “Vodafone Sol” signage throughout the station, which handles around 60,000 passengers a day, a process that will take around a week.
The deal with Vodafone netted the regional government of Madrid €3 million, a 10% increase in advertising revenue from the city’s Metro network, but also prompted protests from many Madrid metro users, already bemused at a previous sponsorship deal with Samsung that saw the station renamed Sol Samsung Galaxy Note in 2012.
English version by Nick Lyne.
Sign up for our newsletter
EL PAÍS English Edition is launching a weekly newsletter. Sign up today to receive a selection of our best stories in your inbox every Saturday morning. For full details about how to subscribe, click here.
Tu suscripción se está usando en otro dispositivo
¿Quieres añadir otro usuario a tu suscripción?
Si continúas leyendo en este dispositivo, no se podrá leer en el otro.
FlechaTu suscripción se está usando en otro dispositivo y solo puedes acceder a EL PAÍS desde un dispositivo a la vez.
Si quieres compartir tu cuenta, cambia tu suscripción a la modalidad Premium, así podrás añadir otro usuario. Cada uno accederá con su propia cuenta de email, lo que os permitirá personalizar vuestra experiencia en EL PAÍS.
¿Tienes una suscripción de empresa? Accede aquí para contratar más cuentas.
En el caso de no saber quién está usando tu cuenta, te recomendamos cambiar tu contraseña aquí.
Si decides continuar compartiendo tu cuenta, este mensaje se mostrará en tu dispositivo y en el de la otra persona que está usando tu cuenta de forma indefinida, afectando a tu experiencia de lectura. Puedes consultar aquí los términos y condiciones de la suscripción digital.
Últimas noticias
All the effects of gentrification in one corner of Mexico’s Colonia Roma
Palestinian reporter Youmna El Sayed: ‘My family told me I had to choose between being a journalist or a mother’
The new language of the workplace: Knowing how to ask AI questions is more important than using it
Russell Tovey: ‘I was advised many times not to come out, I don’t think there was many people who’d done that — and I feel really proud that I’m one of those that did’
Most viewed
- The low-cost creative revolution: How technology is making art accessible to everyone
- Christian Louboutin: ‘Young people don’t want to be like their parents. And if their parents wear sneakers, they’re going to look for something else’
- US sanctions against jailed cartel leader ‘El Marro’ highlight Mexico’s lack of control over its prisons
- Liset Menéndez de la Prida, neuroscientist: ‘It’s not normal to constantly seek pleasure; it’s important to be bored, to be calm’
- ‘El Limones’ and the growing union disguise of Mexican organized crime
