Spain has the most competitive tourism industry in the world, a global study by the World Economic Forum (WEF) has found.
For the first time the country has come out on top of a list of 141 nations analyzed in The Travel & Tourism Competitiveness Report, issued every two years by the same organization behind the Davos Forum.
The report takes into account 90 individual indicators measuring elements such as a destination’s natural and cultural resources, its health and hygiene conditions, its travel infrastructure, its security levels, its price competitiveness and its adaptation to new technologies.
With beautiful heritage sites throughout the country, Spain boasts top marks for its cultural resources”
After Spain, the best-performing nations are France, Germany, United States, Britain, Switzerland, Australia, Italy, Japan and Canada.
The report notes that Spain is the third-most-visited country in the world, with around 60.6 million annual arrivals, and has growth prospects thanks to an influx of tourists from emerging markets, including China, Brazil and Mexico.
The comprehensive study gave Spain an overall score of 5.31 out of seven, a grade that is broken down into four major areas: enabling environment, travel and tourism policy, infrastructure, and natural and cultural resources.
“With beautiful heritage sites throughout the country, it boasts top marks for its cultural resources, and also scores highly for business travelers with a significant number of international conferences,” reads the report. “It has a high ranking (fourth) on online searches for entertainment – restaurants, nightlife and attractions – as well as prioritization of the travel and tourism industry (sixth) and tourism service infrastructure (fourth).”
“However, there is room for improvement. The low rank for business environment (100th) reflects red tape related to construction permits and an inefficient legal framework, while the labor market is still assessed as somewhat rigid (113th) and sees a mismatch between workers’ rewards and productivity (125th).”
Of the four blocks, Spain did best in infrastructure, scoring 5.68 out of seven. Its second strongest area was its natural and cultural resources, driven among other things by its wealth of UNESCO World Heritage Sites and sports facilities.
Spain scored worse on the enabling environment, which reviews how easy it is to do business and the condition of the labor market. The country’s score of 5.31 out of seven placed it 35th on the world ranking on this point, mainly because of low productivity.
Its worst score was for travel and tourism policy (4.66), principally as a result of price competitiveness. Most other economies performed even worse on this point, however, allowing Spain to remain near the top of the charts. The best prices were to be found in Egypt, Indonesia, Malaysia and Tunisia.
In the previous 2013 edition, Spain ranked fourth while Switzerland held the top spot. The methodology has been changed this year to include more variables and incorporate new data. The new system “optimizes the allocation of variables to form a cleaner structure,” the report explains.