‘Trump Observatory’: A study of the second Trump administration

Political consultant Antoni Gutiérrez-Rubí presents this space, in which he analyzes for EL PAÍS the political communications of the president of the United States in his second term in office

El País

May 15, 2025 - 15:36CEST

From the shot that almost ended his life and that gave him an unforgettable photograph, to the heated discussion he had alongside Vice President J. D. Vance with Ukrainian leader Volodymyr Zelenskiy, Donald Trump has taken full advantage of the cameras pointed at him to shape his public image. Antoni Gutiérrez-Rubí, communication specialist and political consultant, uses these and other examples to discuss the media strategy during the controversial president’s second term.

Throughout several chapters, the writer presents an analysis of how Trump has turned politics into a media spectacle and how he has used it to his advantage, and to shape his own reality.

Chapter 1: Hurricane Trump grabs the spotlight

Political consultant Antoni Gutiérrez-Rubí presents the 'Trump Observatory'. In this first installment, he analyzes the strategy of “flooding the zone."

Chapter 2: Communicating for the show

In this second installment of the 'Trump Observatory,' he looks at how the Republican has ramped up the showmanship in his second presidential term.

Chapter 3: The charismatic messiah

The leadership exercised by the president is based on the belief that he possesses extraordinary, almost supernatural qualities, and is the only one capable of guiding his nation toward a promised destiny

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