The content that gets shared the most on social media is not always an indignant message or an ingenious insult. Sometimes, it can even be pleasant to be on Twitter. This past weekend, the German television network Deutsche Welle published an English-language video special about Spain’s successful Covid-19 vaccination campaign. This video has been shared by Twitter users more than a thousand times in messages that expressed pride and included the hashtag #marcaEspaña (or, Brand Spain).
The Deutsche Welle video compared the 78% rate of fully vaccinated people in Spain at the time the report was made (the figure is now closer to 80%) to the 69% in Italy, 68% in France and 65% in Germany. Some of the reasons put forward to explain this success, despite a slow start, include widespread faith in the country’s public health system, the media’s scant coverage of vaccine conspiracy theories, and also “the devastating first wave of the pandemic.”
Spain has one the highest vaccination rates in the world without government mandates or incentives.— DW News (@dwnews) October 16, 2021
Here is what's behind the Spanish success story and what others could learn from it👇 pic.twitter.com/br2wCXESXs
Positive messages about Spain from a foreign source are usually popular on social media. But at the same time it seems that if a Spaniard mentions that the country is doing something reasonably well, such as the vaccination campaign for instance, their fellow countrymen have trouble believing it. The impression (not always off base) is that the speaker has an axe to grind or may be trying to sell us a story (or even worse, a flag). But if a foreign media outlet says the same thing – well, we may not be fully convinced, but at least we enjoy hearing it.
And it’s not just with crucial subject matter such as vaccines. It also happens with other less critically important issues, such as Spain’s famous potato omelet, or tortilla de patatas. When a reporter from The New York Times extolled celebrity chef Ferrán Adriá's version, made with potato chips from a bag rather than freshly sliced potatoes, it prompted nothing but satisfied tweets. But messages about the same recipe shared before the article came out showed a marked difference of opinions, to put it mildly.
It also works the other way around: when our dear old Spain comes under attack, we view it as an affront requiring revenge. There are still Twitter users out there who have not forgiven British celebrity chef Jamie Oliver for making a paella with chorizo in 2016 (at the time, some people compared his creation with the notorious botched restoration of a Christ figure in 2012).
And let’s not forget what happened to an Italian citizen who tweeted this summer that Spain was like Italy, but a bit worse. I will refrain from mentioning his name because he has already put up with enough grief. “Hey guys,” he amusingly tweeted afterwards. “Just checking, does ‘me cago en tu puta madre’ mean ‘I respectfully disagree’?”
I don’t think that Twitter turns us into patriots, fortunately enough for everyone. There’s no doubt that a lot of different elements are at play here: it’s easier to praise the Deutsche Welle video if you are a supporter of public healthcare (or even of the government). As for the food disputes, there is a lot of joking and pretending going on there. There is also an element of surprise: while we find it normal for there to be talk in Spain about the US, the UK or Germany, we are surprised every time Spain is mentioned abroad, and that’s because we tend to view ourselves as rather insignificant (which is understandable). And I’m also not ruling out the view held by some that focusing so much on what the foreign media says is, in itself, quite provincial.
But it’s also true that we should all find some joy in the fact that, once in a while, we can work together to do something well. And perhaps even celebrate with a good tortilla de patatas. I won’t go into whether it should have onion in it or not, because I don’t want to ruin the moment with another argument.