Zara in the age of Marta Ortega
It’s been 50 years since the brand’s first store opened in A Coruña, a city in northwestern Spain. We traveled from China to Portugal and, within Spain, from the city of Zaragoza to the small town of Arteixo, where the textile giant is headquartered, to find out what key guidelines are underpinning today’s Zara. The visionary project launched by Amancio Ortega marches towards the future with new ambitions under the leadership of his daughter, Marta Ortega. ‘It’s not about selling more, but about selling well,’ says the chair of Inditex, Zara’s parent group
