Life in a Chucky costume in Madrid’s Puerta del Sol

In the landmark square, around 30 people dress up as different characters to earn around €50 a day

Marcos Herrera, dressed as Mario, and Ronald, dressed as Freddy Krueger, take a break.
Marcos Herrera, dressed as Mario, and Ronald, dressed as Freddy Krueger, take a break.DAVID EXPOSITO
Lucía Franco

Enrique wakes up every day at 6.30am. He works out at the gym for two hours. At 9am, he arrives, dressed and ready, at his workplace: Puerta del Sol in downtown Madrid, the busiest square in Spain. Hidden behind a tree, he climbs into a Winnie-the-Pooh costume. For the next nine hours, to the outside world he will be a happy bear who has his photo taken with children. But inside the suit, he is an grown man sweating and itching from the rough-textured costume.

Enrique is competing against other characters from the colorful world of Disney, such as Mickey or Minnie Mouse. There’s also the Chucky doll from the Child’s Play movies, the Nintendo character Mario, and Peppa Pig. They are fighting for the attention of visitors at Puerta del Sol. It’s the best spot, and tourists are the most-sought after customers. There are more than 30 people dressed up in costumes in Puerta del Sol. According to them, they earn around €50 a day.

Minnie and Mickey Mouse with tourists who want to pay for a photograph with them.
Minnie and Mickey Mouse with tourists who want to pay for a photograph with them.DAVID EXPOSITO

“Could we take a photo with you?” a tourist asks two men dressed as characters from the popular Netflix series Money Heist.

“Yes, of course. It costs between €1 and €5, whatever you would like to give,” replies the man in the Salvador Dalí mask, which is used by the bank robbers in the Spanish hit show.

This scene will repeat itself 10 times in one hour. The two men dressed in red jumpsuits and Dalí masks are David, 41, and Ederson, 35. They have jumped on the bandwagon of the successful series. No one was using the costume three months ago, so they decided to go with Money Heist.

“We are applying for political asylum. We don’t have proper documents, so we are doing this in the meantime,” they say. In Venezuela, David worked as a farmer and Ederson as a primary school teacher. “Our degrees don’t have any value here,” says David, as he takes off the masks and wipes the sweat off his red face.

David (r) and Ederson (l) have recently started dressing up as characters from 'Money Heist.'
David (r) and Ederson (l) have recently started dressing up as characters from 'Money Heist.'DAVID EXPÓSITO

At first glance, all the colorful characters wandering around the Puerta del Sol look attractive, but a closer inspection reveals that not all costumes are up to scratch. Some of the characters are in impeccable condition and look ready to join the Walt Disney World parade. Others look like they have just been in a bar brawl, with ripped pants, frayed gloves and a suitcase behind them.

The characters are the main tourist attraction of the square, which is filled with people from day to night. Almost all of them carry a backpack with a change of clothes, even if it clashes with their costume. “We have to change in Arenal street, behind a small tree.”

The most veteran of the characters is Marcos Herrera, 39. He has been dressing up as Mario, from Super Mario Bros., for five years. “I don’t charge [for photos]. The tourists choose what to give me,” he says.

He made the most amount of money on the night of the recent Champions League soccer final between Liverpool and Tottenham in Madrid. To take advantage of the popular event, he dressed up as a soccer player from Real Madrid. A tourist was amused by his outfit and gave him €320 for one photo. The memory brings a smile to Herrera’s face, which he struggles to hide.

Marcos Herrera has been dressing up as Mario for five years.
Marcos Herrera has been dressing up as Mario for five years.DAVID EXPÓSITO

A lot has changed between now and when he started. One day, he says, a brash guy turned up and tried to organize a work schedule for the characters, setting out where and when they could work in Puerta del Sol. Naturally, they would have to pay him a fee. “I had to fight him and kick him out,” he says, standing in his costume, which cost him €200 a year ago. According to Herrera, there are strict unwritten rules in Puerta del Sol: don’t get close to another character, don’t stand in front or behind each other, don’t get in the way of another character or be an obstacle. Sometimes the characters join up in pairs. They lend each other a hand when visitors want a group shot.

Tradition in Peru

Herrera argues that Peruvians were the ones to invent the business in Madrid. He says the idea came from Lima, the capital of Peru, where people have been dressing up in the city’s Central Park for two decades.

Underneath a Freddy Krueger costume there is Ronald, who is also from Peru. He arrived two years ago and a friend recommended he try dressing up. “What I like the most is making people laugh,” he says.

In August, when people leave the capital to escape the hot summer weather, many of the characters travel to local fairs in the Madrid region. But Ronald prefers to stay in the city, and tough it out in the 40ºC heat. “Those adventures are not for me,” he explains.

Most of the people who dress up come from Venezuela, Colombia, Peru and Ecuador, but there is also a small community of people from Bangladesh. Their Spanish is not good and they stick to two words: money and photo.

The Puerta del Sol characters have made the news more than once. In November last year, local police asked three people dressed up as Winnie-the-Pooh to leave Puerta del Sol or face removal, because the authorities did not want to offend Chinese President Xi Jinping – who has been nicknamed after the Disney character by his critics – on his official visit to Madrid. And in 2012, a fight between two people dressed as SpongeBob Squarepants and Hello Kitty over the best spot in Puerta del Sol was filmed by a tourist and went viral on YouTube.

Juan, dressed as Chucky, takes a rest in front of a shop.
Juan, dressed as Chucky, takes a rest in front of a shop.DAVID EXPÓSITO

Then there are the surprising stories of the people behind the mask. Like Juan, a 71-year-old Ecuadorian who arrived in Madrid as a tourist five years ago. He liked the city and decided to stay. He dresses up as Chucky, the notorious horror film character. Teenagers don’t recognize him – the slasher films are too old. And he scares the little kids who run away from him. Juan is after the older crowd. When at last the sun sets and the stores begin to close up, Juan takes off the mask. He now just looks like an old man who has had a very long day. He hangs up his costume.

English version by Melissa Kitson.

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