Primark opens flagship store in downtown Madrid

Irish clothing chain’s new premises are biggest in Spain and second biggest worldwide

Cristina Delgado
The new Primark store on Madrid’s Gran Vía.
The new Primark store on Madrid’s Gran Vía.Pablo Cuadra (Getty Images)

Low-cost Irish clothing retailer Primark opened its biggest store in Spain – and its second biggest worldwide – in the heart of Madrid on Thursday morning.

Situated in a landmark building on the capital’s main Gran Vía thoroughfare, the new space is Primark’s 41st Spanish store and covers 12,400 square meters over five floors.

The new premises, which sees the group taking on competitors Zara and H&M in one of Spain’s leading shopping areas, will employ 573 staff, who attended the opening ceremony alongside Irish executives, members of the company’s board, analysts and the media on Thursday.

Second in size only to the group’s Manchester store, the new branch forms part of its new strategy in Spain

Ireland’s ambassador to Spain, David Cooney, was given the responsibility of cutting the ribbon to open the store, after which the line of around 300 people that had formed outside No. 32 Gran Vía was gradually allowed to enter.

Second in size only to the group’s Manchester store, the Madrid branch forms part of Primark’s strategy in Spain. While previously it has opted to open premises in large shopping malls on the outskirts of major towns and cities, the chain is now focusing on opening new stores in central urban areas.

“That is the plan, but we cannot yet comment on any specific sites,” said Stephen Mullen, the group’s head in Spain. This is the same plan the firm has followed in other big cities, such as Manchester and London, where it has an enormous store on Oxford Street.

More information
What price for the life of a Bangladeshi garment worker?
How Inditex rules the weaves, and plans to carry on doing so
The man who dresses the world

During the opening ceremony, Primark executive director Breege O’Donoghue noted that the group, which was founded in Ireland in the 1970s, now has 294 stores worldwide and, after expanding throughout Europe, opened its first store in the US just a month ago.

She said Spain was one of the group’s most important markets, after setting up its first branch in the country in 2006, and also announced that it would be opening its first stores in Italy next year.

English version by Nick Funnell.

Tu suscripción se está usando en otro dispositivo

¿Quieres añadir otro usuario a tu suscripción?

Si continúas leyendo en este dispositivo, no se podrá leer en el otro.

¿Por qué estás viendo esto?


Tu suscripción se está usando en otro dispositivo y solo puedes acceder a EL PAÍS desde un dispositivo a la vez.

Si quieres compartir tu cuenta, cambia tu suscripción a la modalidad Premium, así podrás añadir otro usuario. Cada uno accederá con su propia cuenta de email, lo que os permitirá personalizar vuestra experiencia en EL PAÍS.

En el caso de no saber quién está usando tu cuenta, te recomendamos cambiar tu contraseña aquí.

Si decides continuar compartiendo tu cuenta, este mensaje se mostrará en tu dispositivo y en el de la otra persona que está usando tu cuenta de forma indefinida, afectando a tu experiencia de lectura. Puedes consultar aquí los términos y condiciones de la suscripción digital.

Recomendaciones EL PAÍS
Recomendaciones EL PAÍS