EL PAÍS COCINA is born: A section dedicated to Hispanic gastronomy in the United States

EL PAÍS COCINA, an exclusive section of EL PAÍS US, is born in collaboration with MECENAS, a minority-owned full stack publishing and media company and parent company of COCINA. This partnership between Grupo Prisa and MECENAS brings COCINA’s elevated Latin food content to an even larger audience of food and lifestyle enthusiasts and will provide premium advertising solutions for brands seeking to engage with U.S. Hispanic consumers. EL PAÍS adds COCINA to Gastro, its main cooking and foodie platform in Spain and Latin America.

Launching October 1, 2024, this new section will include signature recipes from COCINA’s extensive catalog, as well as newly produced, never-before-seen short-form food and lifestyle series. By combining some of COCINA’s premium signature food and recipe content with EL PAÍS’ widespread reach, this collaboration will offer brands immersive, high-quality advertising solutions in one of the most sought after content genres, directly connecting those brands with the largest growing consumer base in the United States.

“This partnership marks a new chapter in our commitment to serving the Hispanic community in the U.S.,” said Juan Varela, CEO of Prisa Media USA. “By collaborating with MECENAS and COCINA, we’re able to bring premium, authentic food content to our readers while offering unique, high-quality advertising opportunities for brands looking to engage with this powerful audience. We believe EL PAÍS COCINA will become a must-visit destination.”

The EL PAÍS COCINA initiative is designed to capture the attention of food enthusiasts across the U.S. while providing a rich environment for brands to showcase their products. It is positioned to become an essential element in media plans for companies seeking to engage with this influential audience segment.

“This collaboration expands COCINA’s proven track record into an even larger and highly engaged audience while providing brands with a new, high-quality platform to connect with U.S. Hispanic consumers,” said Emiliano Saccone, CEO of MECENAS. “This partnership offers an unmatched opportunity to reach an influential audience through COCINA, what it’s now recognized as the home for authentic Latino food content in the US.”