Teranga was set up a year and a half ago by three friends from Seville – Cristina Ramos, Beatriz Casero and Azucena Mongil. The idea, says Cristina, was to be “useful to others”, an objective that took them to the Senegalese city of Sébikotane, 30km from Dakar, more than 90% of whose population of 21,000 consists of women and boys under the age of 15. There, the three visited a project run by local NGO Gie Feddé Amdy Raby, which, after providing training, sells the crafts and designs produced by the women and children and uses the money to improve their lives.
“During the trip, we realized that although the NGO was doing a great job, the sale of the products was limited to the immediate surroundings,” says Ramos. “So we thought we could design the products with them and adapt them to the European market. That way, we would create an efficient production line. All we were lacking was the means to finance the idea.”
The three friends used the trip to buy typical Senegalese fabrics with which they made the ruffled dresses known in Spain as faralaes for the annual Seville Fair, held in April. “People were very complimentary about the dresses and the eye-catching colors,” recalls Ramos. “And one friend gave us the idea of using the dresses as a way to finance our project. He suggested contacting Raquel Revuelta to gain visibility.” A former model, Revuelta now promotes the Salón Internacional de la Moda Flamenca (Simof).
Revuelta immediately agreed to back the initiative and dedicated Salón Internacional’s runway benefit to it. More than 30 Spanish designers specializing in flamenco fashion joined the initiative, making dresses with the fabric that the three Teranga friends had brought from Senegal.
“I fell in love with the fabrics from the word go,” explains Amparo Pardal, one of the 30 designers. “I thought it could be complicated but the fabric dictated the design.”
Sonia Barco and Isabel Bizcocho, from Seville-based design firm Sonibel, were also glad to have been part of the project. “Apart from the solidarity aspect, the fabrics were beautiful and very adaptable. We loved being able to help.”
After the success of the catwalk show, the Teranga trio decided to exhibit the outfits before selling them so that the work put in by the 30 designers could be fully appreciated. And so the dresses went on show in the Durán jewelers in Seville until the auction was over. “When we have the money, we will go back to Senegal to work with these women,” the three friends explain.
“They are going to be self-sufficient and able to own their home and their future where they want it, in their own country.”
English version by Heather Galloway.