Voters in Mexico go to the polls Sunday in presidential elections that are predicted to sweep the Institutional Revolutionary Party (PRI) back into office, 12 years after it lost its eight-decade grip on power during the country's one-party rule period.
Enrique Peña Nieto, the 46-year-old PRI contender and former governor of the state of Mexico, has campaigned by trying to convince younger voters that his historic party, once plagued with allegations of corruption and cronyism, is not the same organization that their parents voted for. Polls show he is 17 points ahead of his closest rival, Andrés Manuel López Obrador, a 64-year-old leftist who has been using the social networks to promise improved living standards for all Mexicans while also accusing the PRI of violating campaign spending laws.
The ruling PAN party's candidate, Josefina Vázquez Mota, has had a tough time disassociating herself from the current administration of President Felipe Calderón, who Mexicans are blaming for the economic downturn and a bloody war with the drug cartels that have claimed some 60,000 lives since 2006. A fourth candidate, Gabriel Quadri de la Torre, of the New Alliance party, has the slimmest chance of winning, according to the polls. Many Mexicans associate him with the country's most powerful teachers union, which has long been considered a major stumbling block to education reform.
The candidates have proposed different strategies to fighting the cartels: Peña Nieto wants to employ more police and troops in the areas most blighted by crime to curtail kidnappings and murders; López Obrador says he will withdraw the military, which was called out by Calderón, and fight government and police corruption, which has helped fuel the cartels' survival; and Vázquez Mota says she will continue the current strategy of maintaining the armed forces on the streets.
Peña Nieto's most vociferous opponents have been students, assembled under a moment called Yo soy 132 (I am 132), who don't want a return of the PRI, which governed Mexico from 1929-2000.
"They have portrayed him in many ways, but he must have done something to have been able to govern Mexico state," says José Woldenberg, former president of the Federal Electoral Institute, the election watchdog.
Roger Batra, an anthropologist at the Mexico's National Autonomous University (UNAM), said that while Peña Nieto may appear to be "uncultured," he believes he has the most "experience in government." The PRI candidate was ridiculed by his opponents in February when he confused the names of authors and novels at the International Book Fair in Guadalajara.
For her part, 51-year-old Vázquez Mota was slow to get her campaign engines running, according to her supporters, who say she only became more aggressive after the last debate on June 10. "Her campaign team has not been very professional; in fact, they look like amateurs," said Rubén Aguilar, spokesman for ex-President Vicente Fox (2000-2006) also of the PAN.
Soledad Loaeza, a researcher at the prestigious Colegio de México, said that PAN, and the conservative movement in general, is facing "a bleak future."
"They lost the opportunity of forming a true political class," she said.
For López Obrador, this will be his second attempt at the presidency. In 2006, he lost the race to Calderón by less than one percent, setting off nationwide protests by his supporters who still believe PAN stole the last elections. But his discourse is softer than it was during the last race.
Famed Mexican novelist Elena Poniatowska says the leftist candidate, as well as the Yo soy 132 student movement, has brought "a breath of fresh air" to the campaign.
The student movement was spawned after Peña Nieto's campaign had charged that student hecklers were planted by rivals when he appeared at a university. A group of 131 young people posted a YouTube video showing their student IDs, and after it went viral, others came forward asking to become the 132nd student member.
"Enrique Peña Nieto represents more of the same: govern for a few who want to get rich off the back of the poorest Mexicans by deceiving them," she said. "Andrés Manuel López Obrador is not crassly ambitious; he knows and loves his country. His merits outweigh his mistakes and his personal defects."