Taylor Swift has already sold $100 million in tickets to see ‘The Eras Tour’ in movie theaters
The singer from Pennsylvania will turn her successful tour into a film available in more than 100 countries starting October 13. Ahead of its release, it is already breaking records
If even the Federal Reserve recognizes it, there must be some truth to the rumor that Taylor Swift is revitalizing the U.S. (and part of the global) economy. And data continues to pour in showing that the 33-year-old singer from Pennsylvania turns everything she touches into gold. A new, as yet unreleased documentary that will be released on October 13, which includes a summary of The Eras Tour, her successful world tour, has already sold $100 million dollars in early tickets worldwide, the AMC movie theater chain said on Thursday.
The data provided by AMC is from October 4, a few days ahead of the film’s debut next week. AMC—Swift’s ally for this release and her distributor in the U.S.—has announced that it will show the singer’s film four times on Thursday, Friday, Saturday and Sunday, that is, the weekend of its premiere.
Hurricane Swift will be felt so strongly in movie theaters that several other movie releases are being postponed for the following week. This is the case of What Happens Later, the long-awaited new movie by Meg Ryan, who directs and stars alongside David Duchovny; or Freelance, the comedy by John Cena, as well as The Exorcist: Believer, the new installment of The Exorcist.
On August 31, after finishing the first North American leg of her tour (50 of 53 shows have taken her from Arizona to Los Angeles, plus four in Mexico City), Swift announced that a documentary about the tour would arrive in theaters in the U.S., Canada and Mexico on October 13. The tour itself is expected to rake in around a billion dollars worldwide, also thanks to the more than 100 concerts she will play around the world starting in November. On September 26, the artist announced that the concert-movie would also be available elsewhere in the world, even in those countries where she has not yet arrived with her live concerts.
According to data provided by AMC, the film will be showing in 8,500 theaters in 100 countries, at least for now, because they claim to be taking steps to reach agreements with even more operators around the world. Ticket prices have been set by Swift herself: $19,89 for general admission; $13,13 for reduced admission. The numbers are in line with the artist’s fetish dates: her birthday is December 13, 1989.
The artist’s tour is one of the biggest ever. She will play more than 160 concerts in the U.S., Mexico, Argentina, Brazil, Canada, and also throughout Asia and Europe, with almost 80 shows in those territories. According to Bloomberg, Swift earns around $13 million per concert. The Hollywood Reporter calculated at the end of September, before even knowing that the concert-film would be available beyond North America, that it could gross more than $100 million on its first weekend. It is a figure that, like everything else that Taylor Swift touches with her golden wand, has quickly become small.
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