A trend that originated in forums for involuntary celibates (incels) advocates improving everything we do, from our physical appearance to our sleep. Experts warn: it’s not a good idea
After fulfilling her dream of having a daughter, the 27-year-old English teacher hopes to use social media to show what life with a disability really looks like
Influencers touted as standard-bearers of this movement reject the label after building lucrative brands around an idealized vision of domestic life
The launch of Meta’s new smart specs that feature an integrated camera has sparked a global campaign to discredit one of the company’s breakout consumer products
Health influencers are embracing fibermaxxing — an obsession with gut health — along with gadgets and apps that promise to monitor it. But specialists warn that caring for the gut requires far more than spending $500 on a device
British creative has conquered thousands of followers with a colorful style, an approach to beauty shaped by the women in her life and by her dyslexia
Hormone therapies promise to increase muscle mass and sex drive, while bringing down depression. But because of advertising claims and ideological elements, this means that only a minority of men who inject themselves do so for medical reasons
The far-right candidate’s campaign benefited from using content creators to attack rivals and from prioritizing short, emotional messages
In an ecosystem increasingly saturated with stimuli, brands strive to stand out from competitors with strategies that sometimes resemble the worst behavior on social media
The release of documents on unidentified phenomena ordered by Trump is the result of activists, politicians, and military figures who have been pushing for years to end what they denounce as a ‘truth embargo’
The president’s support for the controversial Texas attorney general proved decisive and once again demonstrated his iron grip on the party
Only one world record was broken — with a banned swimsuit — in a mockery of competition that trivialized doping and its health consequences
In ‘Yesteryear,’ Caro Claire Burke portrays an influencer returning to an era she idolizes online to examine Trump’s United States, fanaticism, and regression
The US author has burst onto the cultural scene with her debut novel, ‘Yesteryear,’ which examines the conservative phenomenon. Anne Hathaway is set to bring it to the screen
Celebrities with millions of followers criticize the authorities for not informing the president about the country’s problems, although they avoid attacking him directly
The wealthiest people on the planet prioritize unique experiences over the purchase of luxury goods
Predatory groups have experienced exponential growth thanks to social media. Experts warn that it is now easier and cheaper than ever to reach a wider audience
Concerned about backlash or losing collaborations, some creators prefer to avoid commenting on political and social issues. Will that silence have consequences?
The New York influencer Laurie Cooper goes viral on Instagram and TikTok for championing flirting in person, away from screens
A new landscape of hybrid beliefs is taking shape, in which agnostics embrace Zen meditation and technology, or work on the body-mind-spirit connection
Success is no longer the goal for young people starting out on their careers: many frequently move from company to company to find the one that best suits their needs and prioritize their personal lives
After Rosalía’s ‘nun mania,’ fascination with sexy men of the cloth is back. From real spiritual leaders on TikTok to actors like Josh O’Connor, the clergy have become an unhealthy obsession on social media
The tradwife phenomenon has swept across social media but their husbands, who benefit most from their time in the kitchen, remain in the shadows
Monitoring carried out by two Brazilian research websites shows how, subtly, sexist discourses land on TikTok
The youngster shares videos about how to cope with ASD with his 1.2 million followers. An interview with soccer star Marc Cucurella has turned him into a major influencer
Figures like the late Charlie Kirk and Jake and Logan Paul have something in common: they all support the Republican’s narrative and have pushed the digital conversation in his favor
Born in the working-class neighborhoods of Abidjan and developed by children and teenagers, this dance has become a cultural phenomenon that blends art and social media, while creating connections between different generations
