‘The Impossible’ boosts Spanish cinema’s share of the audience
J. A. Bayona's drama accounted for third of tickets sold for homegrown movies last year
Spanish-made cinema’s share of the country’s total movie audience increased by almost four percent in 2012, largely as a result of one film — The Impossible. Not only is J. A. Bayona’s tsunami drama the highest-grossing Spanish movie of all time, earning 41 million euros on home territory alone, it also accounted for a third of tickets sold for homegrown movies last year, helping their audience share rise to 19.5 percent from 15.6 percent in 2011, according to figures published by the ICAA film and audiovisual arts institute this week.
A total of 18,284,674 tickets were sold for Spanish-made films last year, the second highest number after US movies, while its box office takings were also up 21.27 percent at 119,896,466 euros.
It wasn’t all good news, however. The general drop in audience numbers continued with a total of 94,158,195 cinema tickets sold last year, compared with over 98 million in 2011.