LOS40 USA: The most listened to music radio in Spanish arrives in the US
The weekly list of the 40 top musical hits, made by one of the most influential radio stations in Spain and Latin America, will offer the best content about Latino artists
The largest weekly list of musical hits in Spanish has arrived in the United States. LOS40 USA aims to provide the best content from Latino artists to U.S. listeners, who will join the more than 50 million listeners that the leading Spanish-language music network already has around the world. Interviews, videos, podcasts and trends about reggaeton, pop, trap and regional Mexican music can now be heard on 20 stations spread across 12 states and via live streaming on the LOS40 USA website.
The presentation of the musical hit list comes after Latin music experienced 33% growth in the United States in 2022, according to a report from the music reporting company Luminate Midyear. The president of Prisa Media, Carlos Núñez, has rated the brand’s debut in the U.S. as a success. “The listening data demonstrates the great expansion that [Latin American music] is having in the North American country. And not only because of the younger generations, but because of the enormous penetration that it has had in recent years in the general audience.”
In a country where the Latino population already exceeds 62 million inhabitants — almost two out of every 10 people living in the United States are of Hispanic origin — it was only a matter of time before the best hit list in Spanish would become available. LOS40 USA will be able to create audiovisual content in the country with the greatest musical production on the planet. “As a global reference brand, leader in all the countries where it is present, LOS40 also had to be in the main market in the world,” said Núñez.
The Colombian announcer Riva, already known for her work in LOS40 in Mexico and Colombia, will be in charge of giving a voice to the new list of hits in the United States. “I am super happy to welcome you to LOS40 USA. No matter where you are, in LOS40 you will find the most important content from 40 to 1, with all the hits for our Hispanic community,” the radio host said.
Sign up for our weekly newsletter to get more English-language news coverage from EL PAÍS USA Edition
