‘Trump Observatory’: A study of the second Trump administration
Political consultant Antoni Gutiérrez-Rubí presents this space, in which he analyzes for EL PAÍS the political communications of the president of the United States in his second term in office
From the shot that almost ended his life and that gave him an unforgettable photograph, to the heated discussion he had alongside Vice President J. D. Vance with Ukrainian leader Volodymyr Zelenskiy, Donald Trump has taken full advantage of the cameras pointed at him to shape his public image. Antoni Gutiérrez-Rubí, communication specialist and political consultant, uses these and other examples to discuss the media strategy during the controversial president’s second term.
Throughout several chapters, the writer presents an analysis of how Trump has turned politics into a media spectacle and how he has used it to his advantage, and to shape his own reality.