Yeezy in EL PAÍS English

A sign advertises Yeezy shoes made by Adidas at Kickclusive, a sneaker resale store, in Paramus, N.J., on Oct. 25, 2022.

Yeezy shoe sales lead Adidas to $150 million in donations to anti-hate groups

AP|London (England)|Mar 13, 2024 - 15:35 CET

The company had 1.2 billion euros ($1.3 billion) worth of popular Yeezy sneakers piled up in warehouses after it broke off its partnership with Ye in October 2022 over his antisemitic and other offensive comments on social media and in interviews

KANYE WEST

Kanye West, from exclusivity to discounts: The rapper’s latest strategy to promote himself

Guillermo Arenas|Madrid|Feb 14, 2024 - 00:05 CET

During the Super Bowl, the rapper used a video recorded on his cell phone to announce that all his clothes can be purchased at the discounted price of $20, an image far removed from his brand’s erstwhile limited access

Adidas

Adidas brings in $437 million from the first Yeezy sale. Part of that will go to anti-hate groups

AP|Frankfurt, Germany|Aug 03, 2023 - 20:23 CEST

Ye’s antisemitic and other offensive comments led the company to end the partnership in October

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