Hot guys clean their homes (at least, on TikTok)
Álex Serrano|
A man vacuuming shouldn’t be news in 2026, but when he’s got a gym-honed physique, the algorithm goes wild. Welcome to the new TikTok craze: CleanTok
The new voyeurism: Why videos of people cleaning, sleeping, or studying get millions of views
In an increasingly uncertain and stressful world, watching others perform inane and repetitive tasks can bring a certain peace
Eugenia de Errázuriz, the Chilean Marie Kondo who invented minimalism 100 years ago
She created the aesthetics and rules of interior design that shape contemporary life. Today, millions of homes around the world adhere to the standards that she set
The Marie Kondo revolution hits Spain
In an increasingly chaotic world, the advice of the Japanese organizing guru promises to bring happiness. She has thousands of followers, and her method is not only a lifestyle choice, it is also big business
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