![How the Levi’s 501 jeans became a cultural artifact: ‘The design is perfect… it’s not a response to any other type of style’](https://imagenes.elpais.com/resizer/v2/GMGZIM6FL5C3BBGB7K3JHNKTMY.jpg?auth=15129d81e07b0cc433cef5dcba03f2fdaa60103457b03e213bb2b77e5b73e749&width=414&height=233&smart=true)
How the Levi’s 501 jeans became a cultural artifact: ‘The design is perfect… it’s not a response to any other type of style’
The garment just turned 150 years old. This is how the clothing company works and innovates at their San Francisco headquarters, with an ever-changing take on the cowboy style