![Twitter CEO Elon Musk, center, speaks with Linda Yaccarino, chairman of global advertising and partnerships for NBC, at the POSSIBLE marketing conference, Tuesday, April 18, 2023, in Miami Beach, Fla.](https://imagenes.elpais.com/resizer/v2/A2FRULR2OHRQSA2HRCVOCQWU3M.jpg?auth=ef7961823f3438108facd2f2f1542106b1dd3d3e63457e2b29665f82b85727e4&width=414&height=233&smart=true)
Twitter-turned-X CEO Linda Yaccarino focuses on winning back big brands on Elon Musk’s platform
A number of companies had pulled back on ad spending over concerns that Musk’s thinning of content restrictions was enabling hateful and toxic speech to flourish