Kate Middleton is a source of inspiration to millions of women across the planet. The clothes that she picks out at stores routinely sell out in a matter of hours.
The latest example of this is a short red coat that the Duchess of Cambridge purchased for €50 from Spanish fashion giant Zara.
This item went out of stock two days after Middleton wore it to an event on Sunday to celebrate Queen Elizabeth’s 90th birthday.
In Spain, Queen Letizia routinely shops at Massimo Dutti, Mango and Zara
A few minutes after the duchess appeared at the Windsor Horse Show wearing the coat – over a white Dolce & Gabbana dress worth €6,000 – sales of the item spiked.
This massive imitation of the princess’ style is possible because she often picks out low-cost clothes that are affordable to millions.
This is not the first time that Middleton has shopped at Zara. A €19 short necklace she purchased there, to go along with a Rolland Mouret dress, also sold out within hours.
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The ripple effect extends to her entire family, and her children have also become fashion trendsetters. A €34 white bathrobe that Prince George wore during an official visit to Kensington Palace by US President Barack Obama flew off the shelves.
The same thing happened with a newborn outfit by the Spanish brand Neck and Neck that George wore when he came out of the hospital.
Other European royals also resort to low-cost brands to complete their wardrobes. In Spain, Queen Letizia routinely shops at Massimo Dutti, Mango and Zara.
English version by Susana Urra.