According to NASA’s recent 2022 Sea Level Rise Technical Report, several Mexican beaches could disappear over the next 100 years unless restoration and conservation measures are taken. Scientists around the world report that, while the problem is known, it is necessary to monitor the evolution of beaches through measurements to determine their current state (USGS, 2017) and, thereby, propose possible actions to promote their resilience (LANRESC, 2022).
Faced with this scenario, a number of scientific methods have been identified that are both efficient and simple, with commonly used technology for the collection of this information. Photographic sequences of beaches are one of them, as they allow monitoring the behavior of each beach in relation to the effects of climate change and help define concrete actions to ensure its resilience in the future.
In this sense, aware of its role in the world’s productive ecosystem and holding a special connection with the beach and the sea, Corona, from its longstanding relationship with the sun, the sand and the sea, to the most recent Plastic Fishing Championships, is engaged in a strategic and committed way to the maritime ecosystem and everything that surrounds it.
In this way, under the Coast Guard initiative, the brewery joins the scientific efforts in the search and compilation of updated information that will help find possible solutions to counteract the effects of global warming on the Mexican coasts, by turning its iconic beach photo into data that will help study the rise in sea level due to climate change.
The science of helping
Dr. Amaia Ruiz de la Alegria Arzaburu, Senior Researcher at the Oceanological Research Institute of the Autonomous University of Baja California, points out that the analysis of these photographs over time helps to understand the effect of storms and sea level rise on coastal erosion and, therefore, to learn about the implications of climate change on the Mexican coasts”.
“For example, the design of artificial beach regeneration, the promotion of dune restoration actions, or the modification of existing coastal protection structures to improve their effectiveness. The more photographs of the same place are analyzed, the better the understanding and monitoring of shoreline conditions will be,” the specialist says.
With Coast Guard, Corona invites all Mexicans and tourists to be a part of the change, helping science to monitor the coasts with an act as simple as taking a photo in order to collect as much data as possible.
The dynamics of the initiative launched in Mexico but with the ambition of becoming a global brand action that crosses borders is, step by step, as follows:
1. Take a picture of the Corona beer on the coast, looking at the horizon, showing the sky, sea and sand. It is important that the photo is original, not downloaded from social media, and careful not to show any body parts.
2. Upload your photo to www.corona.mx from your cell phone or computer.
3. The scientists behind this innovation will receive the photos and convert them into data to find solutions.
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