![An event to celebrate Hello Kitty's 45th birthday in Berlin in 2019.](https://imagenes.elpais.com/resizer/v2/VO6XIDDDJZAOZHJ4AKXBKODHZE.jpg?auth=771d0b40973c91f04aa552662e9b9b9cd57a60d0eef6ed7d63a0fa4d23817139&width=414&height=233&focal=1152%2C587)
Hello Kitty, the millionaire icon of cuteness, turns 50
The Bologna Children’s Book Fair is celebrating half a century of a global ‘pop culture’ brand, according to the company that owns it, which represents an unstoppable business and has sparked debates about the character’s alleged feminism