![An icon of classic American masculinity: the Marlboro Man on a giant billboard that could still be seen in Los Angeles in 1995.](https://imagenes.elpais.com/resizer/v2/N7MFQIHES5FCPM6MQ2FXCLZ72A.jpg?auth=e56c46f4cdb195e98660fce6d957f17489c32b0d0704fb4bb8478e123ce8d060&width=414&height=233&focal=1842%2C650)
‘Nicotine wakes you up’: How Zyn pouches became the US extreme right’s latest obsession with regaining ‘lost’ manhood
A new search for virility spreading through the most conservative sectors of America has found its symbol in nicotine pouches, a nod to the Marlboro Man who represented values they consider long gone