Luxury likes video games
We spent a day at the final of the Gran Turismo World Series in Barcelona, Spain, to see how the seemingly disparate universes of Bulgari luxury and the Kazunori Yamauchi-created esports video game successfully collaborate
Theatrics and precision: Inside the exclusive auctions selling the world’s most expensive watches
The watch industry is reaping unprecedented profits, and public sales events are going through a golden moment. EL PAÍS was present in one led by auctioneer extraordinaire Aurel Bacs in Geneva
Why luxury sales are setting records amid a world in crisis
There are more millionaires from different generations and more millionaires who engage in conspicuous consumption. That means that in these uncertain times, a sector of the population is willing to spend a lot of money on a product just because it is expensive