The era of red carpets filled with fashion brands with duly rewarded commercial interests and celebrities who sign lucrative lifetime contracts to represent the style associated with a particular brand has distorted the concept of the “fashion icon.” In 2025, a fashion or style icon may be someone who always attends the front rows of the most important fashion shows, who manages to faithfully and skillfully follow the prevailing trends, or who is chosen for their fame as a representative of a brand's values. None of that was Diane Keaton, who burst onto the scene in the mid-1970s as a woman who defied the prevailing codes, created her own trends, and had a personal, unique, and non-transferable idea of what a wardrobe should be. She was all of those things until the end of her life. In the picture, she is seen strolling through New York in a sky blue Adidas tracksuit and a long-sleeved Ralph Lauren undershirt. TPLP (Getty Images)Although she had already starred in a box office hit such as ‘The Godfather’ in 1972, Diane Keaton became a global star in 1977, the year she starred in ‘Annie Hall’, directed by Woody Allen, for which she won her first Oscar (she ultimately won four), as well as a BAFTA and a Golden Globe. All the clothing in the film was designed by costume designer Ruth Morley; however, if Keaton's character's style was so close to what the actress herself wore off-screen, it was because there was a lot of herself in it. Many of the clothes she wore were hers in real life, and Morley took advice from this woman who already had a very particular idea about fashion.Bettmann (Bettmann Archive)Keaton dared to boldly reclaim oversized men's clothing and outdated items such as vests, clunky shoes, and “ugly” ties. It was unusual for chic women to rummage through boxes of used clothing, also known more euphemistically as “vintage” (that was more the domain of rockers and bohemian underground types), and she did so with an artistry that set a trend. In the image, in one of the scenes from Annie Hall, she appears wearing a lingerie T-shirt as an outer garment. This was also unusual at the time. United Artists (Getty Images)She had already shown signs of this strange but undeniable taste, somewhere between androgynous and charmingly unconventional, a year earlier when she presented Milos Forman with the Oscar for One Flew Over the Cuckoo's Nest.Michael Ochs Archives (Getty Images)She attended the ceremony wearing a white suit by Australian designer Richard Tyler, who at the time was a favorite among Hollywood stars looking for impeccably tailored, extravagant clothing. Tyler, an independent designer, was known in Los Angeles for his ability to create stunning evening gowns and impressive tuxedos. For Keaton, who was his personal friend, he made something halfway between the two (Tyler, who also regularly dressed Julia Roberts, is still alive but the shine on his business has long since faded).Fotos International (Getty Images)So, with her reputation as a rebel against convention already well established, Keaton showed up at the Oscars ceremony, where she won the award for 'Annie Hall,' wearing an ensemble designed for her by Giorgio Armani that featured a pink peony on the lapel and woolen leggings.Ron Galella (Ron Galella Collection via Getty)A year ago, the actress participated in a book titled Fashion First, published by Rizzoli and produced in collaboration with Ralph Lauren, in which she offered her views on fashion and discussed her own style choices, including her 1978 Oscar look. In it, she spoke about the recently deceased Giorgio Armani and her own mistake that night: "Giorgio dressed me in a look that honored my love of blazers and layers and even managed to remind me how much I love skirts. However, the decision to wear leggings... I think, now that I see them with the benefit of hindsight, that they were a little too eighties." Bettmann (Bettmann Archive)Keaton became a desirable subject for paparazzi looking for stylish stars (Ron Galella made entire albums of her outings on the streets of New York). When she appeared alongside Woody Allen, it was clear how much her real personality resembled the archetype the director had created for her. As the filmmaker said in the obituary he published after the death of his brief partner and then friend for many years of his life: “Whether she was criticizing one of my films or a play by Shakespeare, she held them to the same standards. She had complete confidence in her own aesthetic judgment.”Art Zelin (Getty Images)One of her most talked-about relationships in her early years of success was with Warren Beatty, with whom she began a romance during the filming of Reds, in which they both starred and he was also the director. Keaton's image in those years was still far from the archetype of the sex bomb attributed to many actresses of her age and level of success. She did not renounce an intellectualized, bohemian, comfortable, and slightly masculine view of clothing. Images Press (Getty Images)A shot from the 1980s, where she is again seen experimenting with odd leggings.Images Press (Getty Images)And in this image, walking through the streets of New York in 1981 with Beatty (they were together for five years and remained friends throughout their lives), we can already see another of the distinctive elements of the ‘Keaton look’ (along with waistcoats and pleated trousers): the bowler hat. This type of hat accompanied her throughout her life. On more than one occasion, she explained that her love of hats stemmed from her aversion to sunlight, which could damage her skin, as she had a chronic skin condition. In any case, she also wore them at night.Art Zelin (Getty Images)Halfway between a bowler hat and a fedora, once again accompanied by Warren Beatty. He proposed marriage, but she refused. Images Press (Getty Images)Having on-again, off-again relationships was something that suited the actress, because she also followed that pattern with Al Pacino, whom she met on the set of ‘The Godfather’ and whom she began dating with each new installment. It was after the last one that she gave him an ultimatum: either marriage or hit the road. Pacino chose option B. In the picture, we can see them together at the premiere party for Scent of a Woman. She is wearing her signature bowler hat and one of the elements that would become part of her most characteristic looks from the 1990s onwards: crucifixes hanging from a cord. Ron Galella, Ltd. (Ron Galella Collection via Getty)An advocate of comfort and champion of the sexy appeal of loose-fitting clothing, the only “tight” detail Keaton allowed herself were her belts, which were always wide and powerful. In this image, we can see one of those belts under a classic camel wool coat, but she often wore them even over warm clothing. Ron Galella (Ron Galella Collection via Getty)Here we see her in 1990 after the premiere of Dick Tracy (starring and produced by her ex, Warren Beatty). The entire outfit, consisting of a khaki green peplum jacket with wild silk pants and a mustard green scarf, was by Giorgio Armani. Ron Galella (Ron Galella Collection via Getty)Following her role as the executive in ‘Working Girl’, the 1989 film that explored the challenges of motherhood for women pursuing careers in finance, to the first half of the 1990s, Keaton seemed to embrace the ‘First Lady look’ (jacket suits with pencil skirts, sensible pumps, impeccable symmetrical haircuts, bangs, sheer stockings) that would reach its peak with ‘The First Wives Club’, the 1996 film she starred in alongside Goldie Hawn and Bette Midler, which cemented her place in the popular imagination as the epitome of the sexy mature woman. Jeff Kravitz (FilmMagic, Inc)However, nothing could dissuade Keaton from her pet subject: clothing as a manifesto for comfort, that very masculine privilege. At the 1995 Cannes Film Festival, she made her directorial debut with ‘Unstrung Heroes’ and showed up at the premiere dressed like the legend she was. A black suit with satin lapels, a bow tie, a red handkerchief in her lapel and, of course, the flat shoes that were always her trademark. Glasses, both prescription and for the sun, were one of the accessories the actress often used to make fashion statements.Stephane Cardinale - Corbis (Corbis via Getty Images)Here we see her in 1996 wearing a maroon “preacher” suit, a polka dot scarf around her neck, a bowler hat, a crucifix around her neck, tinted glasses, and military boots. Keaton through and through. Fotos International (Getty Images)Although she had already demonstrated in 1977 that the white men's suit was her specialty (as it had also been Bianca Jagger's), in the second half of the 1990s and into the new millennium, it became her signature color. She used to alternate it with black capes or, as we see in this image taken at the 1997 Oscars alongside her friend Steve Martin, as a complete look. Keaton often wore gloves to protect her hands from the sun. Bob Riha Jr (Getty Images)Here, she wore an ivory wild silk suit paired with an unforgettable ruffled shirt. Once again, discreetly framed tinted glasses were part of her look.Jon Kopaloff (FilmMagic)In 2003, she received a Golden Globe for her performance alongside Jack Nicholson and Keanu Reeves in ‘Something's Gotta Give’. She attended the ceremony wearing this spectacular combination of dress/frock coat/boots/gloves, all in white, topped off with a very long pearl necklace.J. Vespa (WireImage)Keaton has also been able to create a stylistic school through her hairstyles and perfect hair, which is susceptible to subtle yet noticeable variations: while Annie Hall had long, straight hair parted in the middle, the layered hair with highlights in Something's Gotta Give was a standard of elegance for women in the early 2000s. Vera Anderson (WireImage)In 2004, she attended the Oscars dressed head to toe in Ralph Lauren. The brand had always been among her favorites, and many of the garments that forged the ‘Annie Hall’ myth were creations by the American designer and entrepreneur, but it was only with the arrival of the 21st century that the link between the actress and the polo horse brand was formalized.Bob Riha Jr (Getty Images)Ten years later, on Jimmy Fallon's show, she rep the same look: once again a suit with lapels, a wide belt over the jacket, a wide tie, and a bowler hat. On this occasion, however, she wore heels. In 2014, at around 70 years of age, she continued to star in romantic comedies. This time, alongside Michael Douglas.NBC (NBCU Photo Bank/NBCUniversal via)In 2017, we saw her at the tribute to ‘The Godfather’ held at the Tribeca Film Festival, showing off her collection of crucifixes, which she never wore for strictly religious reasons, as she explained, but rather for artistic and “spiritual” ones. Total black looks also defined the wardrobe of a woman who could never have been described as mournful, solemn, sober, or sad, even though her color palette very rarely included bright colors.Kevin Mazur (Getty Images for Tribeca Film Fe)In 2018, director Bill Holderman cast her alongside Jane Fonda, Candice Bergen, and Mary Steenburgen in a film in which four older women gather at their monthly book club to read Fifty Shades of Grey. She attended the premiere wearing a spectacular leather outfit. Ron Galella (Ron Galella Collection via Getty)In 2020, the year of the pandemic, Keaton appeared alongside her former co-star Keanu Reeves to present one of the Oscar categories. It was one of the first times she had been seen with completely gray hair: she had given up her golden highlights. But she never gave up her bowler hat, suit (by Ralph Lauren, of course), and thick belt. Craig Sjodin (ABC via Getty Images)In 2021, she was one of the women chosen by Alessandro Michele to be part of the cast of celebrities who attended the gala held by the Los Angeles Museum of Contemporary Art in collaboration with Gucci. She attended wearing a spectacular sequined dress with the Florentine brand's logo subtly embroidered on it. On her head, this time, she wore a beret, another of her favorite headpieces.Taylor Hill (WireImage)In the last decade, her direct link with the fashion industry had been rekindled: Ralph Lauren had begun inviting her to all the firm's fashion shows at the turn of the century and giving her a prominent role in them and others, while Thom Browne granted her super VIP status. In the picture, we can see her at this American designer's fashion show in Paris two years ago. It is not easy to find a star who embodies the spirit of fashion and is a style icon simply because it is one of their innate qualities. Diane Keaton was one of those stars. Pierre Suu (Getty Images)This is one of the latest images released by agencies of the actress walking around her neighborhood, Brentwood. London Entertainment (GC Images)