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- Using limited data to select basic ads,
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- Creating a profile to personalise content,
- Using profiles for personalised content selection,
- Measuring advertising performance,
- Measuring content performance,
- Understanding audiences through statistics or through combining data from different sources,
- Developing and improving services,
- Sharing data and profiles for analytics and personalised advertising from advertisers for our advertising campaigns,
- Actively analysing device characteristics for identification,
- Sharing data and profiles for analytics and personalised advertising from advertisers and internet advertising agencies,
- Using limited data for the purpose of targeting content, Using precise geographic location data.
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