![Tourists on a safari in Shamwari, South Africa, in February 2022.](https://imagenes.elpais.com/resizer/v2/IF3CG3JZ6RB5ZIS62I2YHYXA3A.jpg?auth=7094acdd5fefe6c97e9833fd35b1d7193a938262028a1212c80f8dc2326c546c&width=414&height=233&focal=2263%2C848)
Marketing on WeChat and flight discounts: Africa targets Chinese tourism boom
Darren Taylor|Johannesburg|
African countries are investing to attract visitors from the largest outbound market in the world after the collapse in foreign arrivals during the coronavirus pandemic