![One of the few public photographs of the Gvasalia brothers together: Demna (left) and Guram (right) at the 2016 Fashion Awards in London.](https://imagenes.elpais.com/resizer/v2/FYYXLGMDQZCTBLTNS2F4NWAXHM.jpg?auth=7bea5446be8daf4e21a1d8adf463f12726d960c18c0a12343415340f2b421d20&width=414&height=233&smart=true)
Guram Gvasalia vs Demna Gvasalia: Brotherly feud or media strategy?
The rivalry between the creative director of Balenciaga and the creative director of Vetements goes back a long way, but something smells like strategy. Could it all be a calculated maneuver to bring the former back under the spotlight?