![Rakuten TV audio and image testing room on several different television models.](https://imagenes.elpais.com/resizer/v2/L2GVXSS7MJBULEINHX3BVRVEL4.jpg?auth=be39de814b39b03d3e2f2e748236aded5b08844578e19762d9c79cf4457e859d&width=414&height=233&smart=true)
From 6K resolution and DTS:X sound to the phone in your pocket: The challenge of democratizing the technical quality of streaming
Adapting their contents to all types of devices, models and systems is no small task for the entertainment platforms
Adapting their contents to all types of devices, models and systems is no small task for the entertainment platforms
Advertisers release their ads in the days ahead of the big game to get the most publicity for their spots
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday