Why the Puma Speedcat has every chance of becoming the shoe of the season
The brand’s collaboration with Sparco was an obsession two decades ago. 20 years later, it’s back, powered by fashion’s growing interest in motor sports
The Spanish sneakers versus the Yankee giants: how Paredes or J’Hayber resisted the power of Nike and Adidas
Enrique Rey|Murcia|
They were the fashionable sneakers among young Spaniards in the 1980s, but the rise of giant American brands changed the game by the 1990s. Today, these Spanish shoes have been revived, thanks to company leadership diversifying product lines and taking advantage of nostalgia marketing
Jeff Staple, the man who turned sneakers into coveted goods
When the urban footwear trailblazer released Nike sneakers in 2005, the lines to buy them at his New York store ended in riots