![Posters of the boycott campaign against Western brands on the Egyptian Writers' Union building in Cairo, Egypt, last month.](https://imagenes.elpais.com/resizer/v2/6RG4ABW5VBGNPCMKYOQHIAUJOA.jpg?auth=59525795e903cd390d1807da4773acb1e9625e203329b4aa8124207dc6968e8a&width=414&height=233&smart=true)
Pro-Gaza boycotts take a toll on US multinationals in the Middle East and wider Muslim world
Chains such as Starbucks, McDonald’s, Burger King, Coca-Cola, KFC and Pizza Hut admit that boycott campaigns — promoted on social media — have had an impact on bottom lines. Some of these locals initiatives occur due to misunderstandings, while others are organized to oppose the West’s support for Israel