![The classic Nivea blue jar.](https://imagenes.elpais.com/resizer/v2/OZOZIGL2AZAYTCMAEVZCSWV4JQ.jpg?auth=cfd185fe5a9b8ee27ef4d7fa382af00016f4775688a6f8383b25a4e189a86db9&width=414&height=233&focal=476%2C142)
How the blue Nivea can became a cosmetic star again thanks to under-30s
Some self-appointed experts compared the classic moisturizer to pricey Crème de la Mer, but a lab that analyzes anti-aging cream components says it’s not the same
Some self-appointed experts compared the classic moisturizer to pricey Crème de la Mer, but a lab that analyzes anti-aging cream components says it’s not the same