![Promotional image with one of Stanley's best-selling models.](https://imagenes.elpais.com/resizer/v2/3SLB7S5KFJGORD2YBWMV6VNF6I.jpg?auth=0a5a7364713c430e0368cd9211f71963968a6c6e23e53d995da1455fdda2d80d&width=414&height=233&focal=536%2C272)
Anything for a giant thermos: How Stanley Cups conquered the United States, from campouts to violent assaults
The 100-year-old brand’s mugs have become a trend over the past five years, with more than 10 million units sold and a sweeping presence on social media