![Kat Norton is earning seven figures by teaching Excel on her social media accounts.](https://imagenes.elpais.com/resizer/v2/CD3QY3T2GBG7XGMHUFPRIGRCEM.jpg?auth=405188d4a6a9f4e6d200d6ac99e689678e4a63a55f7fb4f451f2dc3d850e2cce&width=414&height=233&focal=321%2C54)
Forget the lifestyle videos: Why teaching Excel is trending on TikTok
These influencers did not have to learn dance moves or travel the world in order to build up a hefty following. For them, knowing their way around a spreadsheet has proven to be a great recipe for success on social media