![The logo of the Paris 2024 Olympic and Paralympic Games is seen on an official Paris 2024 store at Place de l'Opera in Paris, France, January 1, 2024.](https://imagenes.elpais.com/resizer/v2/ZLCYRBG4PDKI3CXNL65JLYMJOU.jpg?auth=bf1c8110a326b57caf6873fb8989991bc59b93c7bf90e0512e0df5ba71dbefe2&width=414&height=233&smart=true)
Olympics brings on its first beer brand as a global sponsor — Budweiser’s AB InBev
The deal includes the Paris Olympics, the 2026 Winter Games in northern Italy, and — the likely prize asset — the Los Angeles Olympics in 2028
The deal includes the Paris Olympics, the 2026 Winter Games in northern Italy, and — the likely prize asset — the Los Angeles Olympics in 2028