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Marta Ortega in a protrait by David Bailey.
ZARA

Zara in the age of Marta Ortega

It’s been 50 years since the brand’s first store opened in A Coruña, a city in northwestern Spain. We traveled from China to Portugal and, within Spain, from the city of Zaragoza to the small town of Arteixo, where the textile giant is headquartered, to find out what key guidelines are underpinning today’s Zara. The visionary project launched by Amancio Ortega marches towards the future with new ambitions under the leadership of his daughter, Marta Ortega. ‘It’s not about selling more, but about selling well,’ says the chair of Inditex, Zara’s parent group

'From Madrid to Heaven' (2024) by Alberto García-Alix. Pictured are the skyscrapers of the Cuatro Torres Business District.
Madrid

Where are you headed, Madrid?

The Spanish capital is experiencing a period of success and expansion. After years of trying to carve out a niche in the global city scene, it finally seems to have found a model and a brand to go with it. Is it all real or just a facade? And does it lead to an inclusive place to live or is it just for a select few?